Closed-Loop Cross-Border Marketing Solutions

Reaching and Managing China Tourists

Reaching & Managing China Tourists | Cross-Border Marketing 跨境營銷利器！全面解析吸引內地旅客的5大閉環營銷策略

How to reach and manage China tourists in Hong Kong and Macau?

閉環營銷 ｜Closed-loop marketing

Businesses in HK/Macau struggle to market to potential customers from China who are visiting, planning to visit, or have ever visited. Closed-loop strategies needed for effective cross-border marketing to reach and manage this audience.

Closed-Loop Cross-Border Marketing Solutions

Effectively reach out to and manage relationships with potential customers from Mainland China.

Antoson

Closed-Loop Cross-Border Marketing Solutions

1. Reach Upcoming Visitors

Reach potential customers who are planning to visit Hong Kong and Macau with China Precision Marketing.

2. Reach Visitors in Real-Time

Reach potential customers who are visiting Hong Kong and Macau with Location-Based RCS Messaging.

3. Create Database

Collect customer data to gain insights into their behavior, preferences, and interests.

4. Manage Relationships

Use RCS messaging to communicate with customers on a regular basis, providing them with valuable information and incentives to maintain a long-term relationship with the business.

5. Analyze Data & Feedback

Analyze data on customer behavior and preferences to refine targeted advertising and messaging. Use feedback to continuously improve the customer experience.

Benefit the Customer’s Journey

Reach potential customers who are planning to visit Hong Kong and Macau with China Precision Marketing.
Use demographic, behavioral, and geographic data to create targeted ads on social media platforms like WeChat, Weibo, and Douyin, as well as search engines like Baidu, Sogou, and 360 Search. This can increase brand awareness and generate interest in the business before the customer even arrives.
Awareness Stage
Reach potential customers who are visiting Hong Kong and Macau with Location-Based RCS Messaging.
Use location data to send targeted messages to visitors who are at the border between China and the destination. Provide them with information about promotions, discounts, and other incentives that encourage them to consider visiting the business.
Consideration Stage
Collect customer data to gain insights into their behavior, preferences, and interests, and use this data to create targeted marketing messages that resonate with customers.
This can increase the likelihood of customers making a purchase during their visit.
Purchase Stage
Use RCS messaging to communicate with customers on a regular basis, providing them with valuable information and incentives to maintain a long-term relationship with the business.
Personalize messages and create a more engaging customer experience by using RCS messaging to send updates on products, brand message, and other special promotions. This approach allows businesses to stay top-of-mind, increase customer loyalty and encourage repeat visits.
Post-Purchase Stage
Analyze data on customer behavior and preferences to refine targeted advertising and messaging. Use feedback to continuously improve the customer experience.
This can turn satisfied customers into brand advocates, promoting the business to their friends and family and increasing the likelihood of them becoming repeat customers.
Advocacy Stage

Expand your business with Antoson

Reaching and managing China tourists with our closed-loop cross-border marketing solutions.