Introduction
X Wallet is a financial services app developed by Zero Finance that offers a lightning-fast 5-second loan approval service. The app is designed to appeal to younger generations with its intuitive user interface and advanced security features to protect users’ financial information. To establish a strong brand image and promote their services amongst younger generations, X Wallet leveraged the power of real-time location-based Rich Communication Services (RCS) messaging during the World Cup 2022 period.
Targeted Messaging:
By targeting young people spending time in TST and Mong Kok bar areas with an A/B test, X Wallet was able to deliver personalized, targeted messages that spoke directly to their desired audience. Through this innovative approach, X Wallet was able to drive engagement and build brand awareness amongst younger generations, establishing themselves as a leader in innovative financial services.
Real-Time Location-Based Messaging:
With the help of real-time location-based messaging, X Wallet was able to provide relevant updates and promotions based on the user’s location, capturing the attention of sports enthusiasts and bar-goers alike. Through a simple comparison of two different hotspots in Hong Kong’s bar districts, X Wallet discovered that click-through rates were 40% higher in TST, enabling them to fine-tune their messaging strategy and further optimize their marketing efforts.
Open rates higher in TST
CTR higher in TST
Data-Driven Approach:
Thanks to their data-driven approach and the power of RCS messaging, X Wallet by Zero Finance was able to achieve unprecedented success in building a strong brand image amongst younger generations and promoting their innovative financial services. The combination of targeted messaging and real-time location-based messaging allowed X Wallet to capture their desired audience’s attention and establish themselves as a leader in innovative financial services.
Conclusion:
Overall, X Wallet’s use of real-time location-based RCS messaging during the World Cup 2022 period was a resounding success. By leveraging the power of targeted messaging and real-time location-based messaging, X Wallet was able to boost engagement and build a strong brand image amongst younger generations, establishing themselves as a leader in innovative financial services. Going forward, X Wallet will likely continue to use this approach to drive engagement and build brand awareness amongst its desired audience.
So why not follow in their footsteps and leverage the power of real-time location-based messaging to connect with your target audience today? With the right strategy and approach, you too can establish yourself as a leader in innovative marketing communication and drive success for your business.
